Future is here!

Come let’s together create and enhance an imaginary reality through the magic of VR and AR to visualize products in lifelike 3D from everyday objects and products in the world around us

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Virtual reality

Virtual reality(VR) is on the lips of everyone because it is the most immersive way to tell a story by guaranteeing the user complete focus on the content. VR is the utilization of computer technology to create a virtual world that users can interact with and is designed in such a way that users would find it hard to point out the difference from what is real and what is not. With VR, the user is alienated from the real world while immersed in a world that is completely fabricated. By simulating as many senses as possible, such as vision, hearing, touch and even smell the user can interact with a persuasive 3D world.

In VR, you wear a head-mounted display that holds a screen in front of your eyes, which in turn is powered by a computer, gaming console or smartphone. Thanks to specialized software and sensors, the experience becomes your reality, filling your vision; at the high end, this is often accompanied by 3D audio that feels like a personal surround-sound system on your head, or controllers that let you reach out and interact with this artificial world in an instinctive way. When VR users look around or, in more advanced headsets, walk around, their view of that world adjusts the same way it would if they were looking or moving in real reality.

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Augmented Reality

Augmented reality(AR) is becoming the dominant technology in our daily lives. AR is the blending of virtual reality and real life, as developers can create images within applications that blend in with contents in the real world. With AR, users continue to be in touch with the real world while interacting with virtual objects around them. Thus, AR adds to the reality you would ordinarily see rather than replacing it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved world where virtual information is used as a tool to aid in everyday activities.

Augmented Reality can be seen through a wide variety of experiences. We usually distinguish three main categories of Augmented Reality tools - AR 3D viewers, AR browsers and AR games. Augmented Reality can be used on all screens and connected devices - mobile devices, PC and connected TV players, head mounted displays, glasses and lenses. Augmented reality has garnered mainstream attention because it is endlessly entertaining and fun; in addition, its application can be as simple as a text-notification or as complicated as an instruction on how to perform a life-threatening surgical procedure.